Interview with Livescribe

August 28, 2008

In this interview, I had the opportunity to chat with Eric Petitt, Director of Marketing at Livescribe, and he gave me a first-hand look at the company’s first product: the Pulse smartpen, which just hit retail stores nationwide in July. This innovative pen captures and computerizes your handwritten notes while simultaneously recording audio. The audio is synchronized with your handwriting, so you can simply tap on a specific word in your notes to play back the audio recorded at that time.

The product is basically a pen-sized computer, with a Samsung ARM 9 microprocessor, 1 or 2 GB of memory, OLED display, speaker, audio jack, USB port, and rechargeable lithium battery. To capture handwritten notes, it contains an infrared camera that records 75 frames per second, and it includes 2 microphones for recording audio. The pen uses a Dot Positioning System, which allows it to interface with special paper containing nearly-invisible dot patterns on each page, uniquely identifying the location of your notes for correlation with audio.

Once notes are captured, not only can you use your notebook to navigate through them, but notes can also be uploaded to your computer, either as PDFs or interactive Flash files with audio and video. You can use the search feature to find specific words in your handwritten notes, and you can share notes via email, facebook, or the Livescribe community. Additionally, an SDK has been released for the pen, so numerous third party applications are in the works, including a translator, movies, a piano you can draw and play, and much more!

Eric discusses that their target market is “anyone who uses pen and paper,” but they’re initially focusing on college students, who take tremendous amounts of notes, and could greatly benefit from the audio/visual capabilities of the smartpen. He also discusses what differentiates Livescribe’s product from unsuccessful digital pens in years past, and how their product will manage to compete with laptops, tablet PCs, and other electronic writing tools.

The last 5 minutes of this video include a jam-packed demo showcasing the smartpen’s range of capabilities, including note capture, audio recording, tapping to navigate through notes, speed replay, uploading to a computer, searching for specific words, and sharing notes online…as well as several of the applications, including the calculator, Spanish/English translator demo, and piano!

If you’re wondering about pricing, the 1GB pen with accessories costs $149, the 2GB option is $199, and the notebooks range in price from $5-12. If you’ve given the Pulse smartpen a try, do leave a comment and let me know what you think…and also let me know if there’s another gadget startup you’d love to see featured on a future episode of TalkTech!

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3 Responses to “Interview with Livescribe”

  1. Luba Lehman Says:

    I LOVE THIS ONE!!! This is the best TalkTech yet! They just keep getting better and better. Where do you find all these creative people?

    I actually understood the whole thing and its about a product I can actually use personally. Looks pretty user-friendly and you know how I love gadgets. I have got to get me one of these piano pens — what a cool idea. The setting was quite nice too. You must have to prep a lot to come up with such good questions and to do a good interview. Don’t know where you find the time.

    Speaking of questions, I have a couple: 1) does the pen come with the software or is that separate. I checked out their web site and couldn’t tell, but that’s probably because I’m technologically fairly illiterate. They have a great web site too. 2) if I buy one, do you get a royalty or something, and, if so, what do I need to do so you get it?

    Keep up the great work. I really enjoy TalkTech even if I don’t totally understand all of the technology. Its great to be clued in on all the incredible things geniuses are up to these days.


  2. Kristin Says:

    Hello Luba,

    Thanks so much for your feedback! I’m glad you enjoyed the video. All software shown in the video is bundled with the pen, and the desktop software on the computer can be downloaded for free. The translator program is simply a demo for now, but the full application, along with many others in development, will be available at http://www.livescribe.com. It would be fabulous if I got some sort of royalty, but unfortunately I don’t…but simply the opportunity to speak with Eric at Livescribe was fantastic. The pens are available at Target nationwide, so if you’re interested, you should definitely pick one up!


  3. Tiffany Says:

    Hi, if you’re interested in buying the pen, you can go to their website store and use the code: SCRIBE5A20 to get a 5% discount! and I think if you’re connected to the internet, and you dock your pen, it’ll update anything livescribe’s fixed/edited/improved


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