In this interview, I had the opportunity to speak with Manlio Allegra, Co-Founder & CEO of Polaris Wireless, a startup company that provides a software-based location system for mobile phones.  Their technology is fundamentally different from GPS, which requires hardware, and doesn’t work well indoors or in dense urban areas where satellite line-of-sight is difficult to achieve.  The core of the Polaris system is its Wireless Location Signatures (WLS) technology, which is based on the fact that every location has a unique radio frequency (RF) signature, which can be determined by signals from surrounding cell phone towers.  Accuracies of 30-60 meters have been achieved by the Polaris system.

During our conversation, Manlio discusses the WLS technology, covering system calibration, RF signature processing, accuracy, and privacy concerns, as well as new positioning development projects in the works.  He also touches on some business aspects, sharing the challenges of competitors in this space, and highlighting applications that integrate well with the positioning data they provide (public safety / E911, consumer location-based services, etc).

Manlio provides a great comparison of WLS and GPS, and talks about the complementary aspects of the technologies, since WLS works best in dense urban areas, and GPS is strongest in rural regions; a hybrid solution would provide optimum utility to users.  He also mentions that for the millions on the network without GPS hardware, Polaris can provide an easily deployable locating solution where no other option exists.

During the second half of the interview, Manlio focuses on entrepreneurial advice, sharing his insights on network/carrier partnership negotiations, investor selection and communication, and the long runway required for companies in the mobile space.  As a business school graduate from Stanford, he provides step-by-step tips for one’s early career path, including work experience that is beneficial to have before diving into an entrepreneurial venture.

For a visual understanding of how WLS works, check out this cool demo!

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In Part 2 of this series on Replay Solutions, Jonathan Lindo first covers his tips for funding a startup, which involve starting with angel investors, networking extensively, and ultimately closing a round of venture capital funding.  He mentions that in today’s economic climate, it’s crucial to be able to demonstrate an exceptionally unique technology, a large user base, or corporate profitability before approaching VCs for funding, in order to create a more compelling case for your startup. Replay just recently succeeded in securing an additional $2M in VC funding, an impressive feat in this economy.

Jonathan also shares his personal background as an engineer and entrepreneur, and provides advice on what it takes to succeed in the startup world, which includes perseverance, stubbornness, and the development of a network of mentors to support you along the way.

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Replay Solutions has created a debugging tool that allows developers to record and replay any type of software execution, regardless of complexity, and effectively reproduce any issue that occurs.  In this interview, I had the opportunity to speak with the Co-Founder & CEO of Replay, Jonathan Lindo, who describes their product as “like TiVo for software.“  He describes how the Replay technology works, and also discusses their pricing, monetization strategy, and broad range of targeted sectors, which include gaming, on-demand applications, financial services, and ISVs. He also talks about his early career as a programmer, when he personally experienced the pain of debugging complex software and struggling to reproduce software issues; this ultimately was the inspiration behind the founding of Replay.

For a great overview of Replay’s technology, check out this 3-minute demo. If you’re hooked, check out this in-depth demo.

In Part 2 of this series, Jonathan shares some great advice on VC funding and other topics for entrepreneurs, so be sure to check back!

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