To mix things up a little and expand beyond the Silicon Valley startup world, this week’s episode features a Canadian startup called Vitrium Systems. Vitrium has two key product offerings: Protectedpdf, a digital rights management solution for preventing illegal redistribution of electronic content; and their latest product, Docmetrics, a tool for electronic document tracking and analytics.

In this interview, I had the opportunity to speak with Peter Nieforth, Co-Founder & CEO of Vitrium. Our discussion focuses on Docmetrics, a flash application that can be integrated with any PDF and used to track key usage statistics, including when the document was read, how many pages were read, the time spent on each page, if the document was printed, etc. It also includes an optional embedded form to capture responses directly from the reader, allowing document distributors to learn more about their customers and collect sales leads. There are currently over 30,000 published PDFs that utilize Docmetrics, which is impressive considering that the product launched less than a year ago.

In addition to discussing Vitrium’s products and technologies, Peter shares his perspective on the entrepreneurial climate and venture capital environment in Vancouver vs. Silicon Valley. He also discusses his personal background and gives some advice on balancing work and family, so be sure to check out the video!

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